Produced to celebrate Chinese New Year, this recipe book highlights the many specialty products Fiesta Mart carries for the Asian community, and the recipes promote trying something new. The Asian Cook Book is paid mostly by vendor co-op funds.
A 24-page cookbook that celebrates the season of Lent. Paid for mostly by vendor co-op funds, this annual piece is a beautiful collection of meatless recipes targeted to those Catholic consumers who observe the Lenten season. Recipes are presented in both English and Spanish. Print production has doubled from 7,000 pieces to 15,000. The Fiesta Lent Book is handed out to customers at store level.
A consumer education piece that gives entertaining tips, cocktail recipes and party ideas. Distributed via the Houston Chronicle 2-3 times per year, approximately 100,000 Salud newsletters are distributed to targeted demographic areas in Houston. As with other projects for Fiesta Mart, this piece is produced turnkey.
When it first opened its doors, Fiesta Mart, a Houston-based grocery chain, originally catered to the Hispanic population. Today, they embrace the multicultural mix of Houston's population and cater to the international community as well. To that end, since 1994, we have been the agency of record to coordinate their themed promotions: Chinese New Year, Black History Month, Caribbean, Mayfest, Cinco de Mayo, South Asian Independence, Hispanic Heritage Month and Oktoberfest.
These annual events spotlight the foods, culture and traditions of our forefathers. These retail promotions are held concurrently in up to eight of their key stores located in three cities: Houston, Austin and Dallas. Each promotion is planned up to six months in advance. As a turnkey project, Hadfield Communications secures event sponsorships and schedules in-store live entertainment and chef-led cooking classes.
Only in the past few years has Spec's expanded their offerings to include packaged and deli foods, cigars, crystal and other kitchen accessories to complement their wine and spirits. Their goal is to promote these expanded offerings to the Greater Houston area.
Up to four promotions per year including Wine & Cheese, German, Hot! Hot! Hot! (Sauce) and Holiday, are produced turnkey by Hadfield. Everything from co-op dollar solicitation, ad sales, copywriting, photography, layout and design to printing and distribution. More than 100,000 mail pieces are dropped as inserts in the Food Section of The Houston Chronicle and The Examiner in demographically defined areas the week prior to in-store promotions. The results - record-breaking sales.